U.S. Amazon Prime retention rates 2016-2023

According to the source, in the first quarter of 2023, Amazon Prime had a 30-day trial after which 72 percent of users subscribed to the service. The conversion rate has increased, as it was 67 percent in the same period of 2022. Moreover, 97 percent of Amazon Prime members renewed their membership for a year, and 99 percent renewed it for a second year over the first three months of 2023.

据来源资料显示，在2023年第一季度，Amazon Prime推出了为期30天的免费试用，在此之后，72%的用户选择了订阅该服务。转化率较2022年同期有所提升，当年同期转化率为67%。此外，在2023年前三个月，97%的Amazon Prime会员续订了为期一年的会员资格，而在第二年的续订率达到了99%。