Instagram Content Analysis Coding Dataset: Cultural Capital and Engagement (2023–2025)

This dataset contains the coding results of 63 Instagram posts by AI Broadcaster "Aimee" from Mustang FM. The content was coded based on Pierre Bourdieu's cultural capital theory (Embodied, Objectified, Institutionalized, Economic), as well as economic capital theory including advertising and sponsorship, engagement, and production efficiency. Data were collected through manual coding by two independent coders, analyzed using a content analysis approach.