Market share of SVOD platforms in the U.S. 2024

In the third quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of 22 percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of 21 percent. Subscription streaming market – a money-losing business?While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Disney, for example, reported a loss of 2.5 billion U.S. dollars for its streaming services in 2023. Streaming companies take actionIn order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently and predicted to achieve profitability by the end of 2024. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

于2024年第三季度，亚马逊Prime Video凭借其用户对在特定流媒体平台观看列表中添加内容的兴趣，在美国订阅式视频点播（SVOD）服务市场中占据首位，市场份额达到22%。紧随其后的是Netflix，市场份额为21%。在订阅流媒体市场——这是一项亏损的商业模式？尽管在COVID-19大流行期间采取的措施使得订阅流媒体平台在2020年和2021年增加了其订阅用户基础，但2022年和2023年，Netflix和Disney+等服务平台却损失了大量的客户。此外，大型媒体公司的直接面向消费者（DTC）业务也正努力寻求盈利。例如，迪士尼公司在2023年报告了其流媒体服务亏损25亿美元。流媒体公司采取行动为了弥补订阅和收入的损失，流媒体公司实施了多种策略，如推出更具盈利性的广告支持级别、打击凭证共享、裁员数千人以及减少内容支出。沃尔特·迪士尼公司最近已成功提升DTC利润，并预测将在2024年底实现盈利。其成本削减措施包括裁员和通过减少制作内容和从其流媒体服务中移除电视剧和电影来节省内容支出。