Total Retail Promotion Detail and Creatives

Numerator Promo Intel is the collection and detailed entry of retailer promotional data including the weekly ad, digital coupons, digital temporary price reductions and email promotions. The data provides insight into a retailer, category or brand’s promotional strategy. Numerator provides the largest, most comprehensive promotional data set for insight into proof of performance, competitive strategy and planning.
This data set has a standard format, however, the scope can be customized based on time periods, product category, retailers and markets. Please request more information to speak with our team about this data and how it can work for you.

Samples/Tables Included:

- Ad block images
- Ad block details for over 25 characteristics
- All retail channels (Grocery, Mass, Club, Drug, Dollar, Automotive, Pet, Electronics, Craft, and 8 additional channels)
- All product categories (Grocery, Household Goods, Health & Beauty, Pet, Baby, Electronics, Durable Goods, etc)
History back to 2017

Sample Fields Included (Data Dictionary provided upon request):

- Ad Date
- Retail Outlet Categorization (Retail Channel, Retail Corporate, Retail Banner Name, Market, Store Location )
- Product Categorization (Sector, Department, Major Category, Category)
- Brand Categorization (Parent Brand, Brand)
- Ad Block Metrics (Size, Price, Offer, Incentive, Page Placement)

搜集汇总

背景与挑战

背景概述

该数据集收录了零售商的促销活动数据，包括每周广告、数字优惠券和临时降价等信息，覆盖多种零售渠道和产品类别，可用于分析促销策略和竞争情报。数据格式标准但支持定制，包含广告区块图像、详细特征及2017年以来的历史记录。