THE INTEGRATION OF QUALITATIVE AND QUANTITATIVE METHODS

The article explores the integration of qualitative and quantitative methods, known as the mixed-method approach, in research. This approach is essential because it allows researchers to gain a more comprehensive understanding of complex phenomena by combining numerical data with descriptive insights. Many researchers face difficulties in applying mixed methods effectively due to challenges in data collection, analysis, and integration of results. The article discusses common problems such as inconsistency between data types and lack of methodological balance. It also presents effective strategies such as careful research design, sequential and concurrent models, the use of visual tools, and systematic data interpretation. Regular and well-structured application of mixed methods helps researchers achieve more reliable and meaningful results.