Dataset for the Study: Personality Predispositions to Higher-Order Motivations of Morality and Frugality for Pro-Environmental Behavior.

This dataset was used in the study: "Personality Predispositions to Higher-Order Motivations of Morality and Frugality for Pro-Environmental Behavior". The study investigated which personality traits make someone predisposed to morality motivation, and which - to frugality motivation for pro-environmental behavior (PEB), as these are two of the strongest motivations for PEB. We hypothesized that openness to experience and agreeableness are positively associated with morality motivation for PEB, while conscientiousness is positively associated with frugality motivation for PEB. Assuming these hypotheses hold, we further hypothesized that individuals high in openness and agreeableness but low in conscientiousness are more likely to be motivated by morality than frugality for PEB. Inversely, individuals low in openness and agreeableness but high in conscientiousness are more likely to be motivated by frugality than morality for PEB. Data was collected and analyzed from a sample of 204 Russians. This dataset contains data on the big-5 personality traits (extraversion-3 items, agreeableness-5 items, conscientiousness-4 items, openness-6 items, neuroticism-5 items); morality motivation for PEB (4 items); frugality motivation for PEB (4 items); and socio-demographics (age, gender, level of education, income). The results from a series of multiple regression analyses predicting morality and frugality motivation for PEB (predictors: age, income, & the big-5 traits), indicated that openness and agreeableness had a positive association with morality motivation, while conscientiousness had a positive association with frugality motivation for PEB. The result from moderation analysis indicated that agreeableness interacted with openness to predict morality motivation for PEB: the positive association between agreeableness and morality motivation was stronger when the individuals were higher in openness. Furthermore, the participants were sorted and grouped according to their percentile range on the variables: openness, agreeableness, and conscientiousness. Two groups of different personality profiles were created: (1) high openness (≥ 60th percentile) and high agreeableness (≥ 60th percentile) but low conscientiousness (i.e., ≤ 50th percentile) (N=35). And, (2) low openness (≤ 40th percentile) and low agreeableness (≤ 40th percentile) but high conscientiousness (≥ 50th percentile) (N = 29). The data files for both groups are available in this dataset. Each of the 2 groups was assessed on which of morality and frugality motivation for PEB they are more predisposed to. Results from a pair of Wilcoxon signed-rank tests revealed that individuals high in openness and agreeableness but low in conscientiousness scored higher on morality as compared to frugality motivation for PEB. On the other hand, individuals low in openness and agreeableness but high in conscientiousness scored higher on frugality as compared to morality motivation for PEB.