Political and Advocacy Data

Resonate provides you with the deepest proprietary understanding of your known voters, constituents, and competitors’ constituents so you can uncover the who, what, when, where and why behind voter’s decisions – including their attitudes, opinions, preferences, and media usage.

Positions on Hot Topics & Issues

- Climate

- Energy

- Guns

- Healthcare

- Education

- Tax Policy

Voting and Political Drivers

- Party affiliation

- Fiscal & social ideology

- Top societal and charitable issues

- Prior voting behavior

- Political engagement

Cross Platform Media Usage

- Social footprint

- Newspapers read

- Television shows/networks watched

- Streaming vs. standard TV

Values and Motivations

- Freedom to determine actions

- Openness to change

- Maintaining traditions

- Obeying laws and fulfilling obligations

- Safety in community and nation

- Acceptance of those who are different

Already working with an existing data provider like L2, Alliant, IQM, or Fluent? Resonate Political & Advocacy data is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?

- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.

- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind voter’s decisions.

- Continuously Refreshed: Keeping pace with voters by updating our models nightly.

- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.

- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.