eCommerce Benchmark KPIs: Media in Serbia

In 2023, next to an add-to-cart rate of 12.6%, a cart abandonment rate of 75.6%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Media in Serbia also consist of an AOV of US$17.7, a discount rate of 12%, and a return rate of 3.7%.

在2023年，塞尔维亚媒体类电子商务的关键绩效指标（KPIs）中，除了12.6%的加入购物车率、75.6%的购物车放弃率和3.1%的转化率之外，还包括平均订单价值（AOV）为17.7美元、折扣率为12%和退货率为3.7%。