Pro-environmental behaviour at work: the psychological and social drivers behind recycling in the workplace

The data were analysed using structural equation modelling (SEM), which explored the relationships between values, beliefs, norms, and recycling behaviour; and explained 18% of the variance in recycling behaviour. The study found that biospheric values significantly predicted environmental beliefs; whilst environmental beliefs influenced personal norms. In turn, personal norms were found to predict recycling behaviour in the workplace. However, neither global norms nor organisational norms predicted personal norms or recycling behaviour. The findings suggest that psychological drivers are more influential in determining recycling behaviour than social norms, supporting the value-belief-norm theory.