TikTok: video engagement rate 2023, by length

From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw approximately 6.7 percent engagement rate. Videos of a duration of less than 10 seconds saw engagement rates of around six percent, while videos with a length of between 10 and 15 seconds saw an engagement rate of 5.25 percent.

自2023年3月至8月期间，时长超过54秒的TikTok视频的参与度约为6.7%。时长不足10秒的视频参与度约为6%，而时长介于10至15秒之间的视频参与度则为5.25%。