A demo of the Identity Graph and Data Onboarding by Roqad

---Intro--- Roqad works with DSPs, DMPs, Agencies, CDPs, and Brands (McDonald's, Leroy Merlin, others) to help improve targeting and audience development, which has been compromised by vanishing IDFAs and third-party cookies. We also provide fuel for cross-device retargeting. What can you do with identity graphs and data onboarding? Use cases include audience extension, increasing addressability, marketing attribution for affiliate marketing networks, campaign performance optimization for large campaigns managed by agencies. With our data onboarding product LINK, you can map your hashed emails from your CRM to MAIDS, and in the US, to IP addresses. We often write it like this in shorthand: MAIDs <> HEMS <> IP addresses. You can do it at incredible volumes and it works backwards and forwards. :) ---Sample Tables--- Here are the sample data tables in our Snowflake Marketplace listing: 1. The actual Identity Graph output, using demo data. 2. TCF CONSENT FILE EXAMPLE 3. HEM-MAID-IP-Postal OUTPUT. 4. HEM sample output - includes the HEMs, consent_collection_timestamp, and privacy_policy_url; Note that the opt-in date format may be more or less accurate depending on the region. The privacy policy URL indicates the document in force at the time of consent collection. ----Sample Fields--- 1. IDENTITY GRAPH OUTPUT -Roq.ad User ID sample: u:ae0cbcdf-eba6-902f-acee-f4d490fb5aaf -cookie sample: c:eccdae49-b395-d093-7dd4-14b9716aeeb6 -MAID sample: i:dde50e70-fba2-c2d6-b6b0-e9d8adaa9f56 -Extended ID sample: e1019:fae3beb8-d2c7-5ada-bc03-be2dfff8320f 2. TCF CONSENT FILE EXAMPLE -consent_collection_timestamp sample: 1.68074E+12 -consent_type sample: 105 -TCF consent string sample: CPmakxgPmakxgBfACBDEC1Cv_________wYgJNwAYAAgk2CTcAGAAIJNgAA 3. HEM-MAID-IP-Postal OUTPUT. -HEM sample: 5d5fe05cba76bc59bdc1ecc9956d792ad26cf977cd69b2bb1ea7e34a3e77f47e -Mobile Ad ID (MAID) sample: i:dde50e70-fba2-c2d6-b6b0-e9d8adaa9f56 -Post Code sample: TD25 25TD -IP Address sample: 209.245.79.164 4. HEM_OPTINDATE_OPTINLANG OUTPUT -HEM sample: 5d5fe05cba76bc59bdc1ecc9956d792ad26cf977cd69b2bb1ea7e34a3e77f47e -OPT-IN DATE sample: 9/8/2021 -OPT-IN LANGUAGE sample: www.abc-xyz.com/privacy_policy_1.pdf (The privacy policy URL indicates the document in force at the time of consent collection.)

搜集汇总

背景与挑战

背景概述

该数据集是Roqad公司提供的身份图谱与数据上线演示，旨在帮助广告商应对IDFA和第三方Cookie消失带来的定向挑战，通过LINK产品实现哈希邮件、移动广告ID和IP地址之间的高容量双向映射。数据集包含身份图谱输出、TCF同意文件示例等样本表，展示了用户ID、Cookie、MAID等关键字段的实际应用。