Convention & Trade Fair Planning in Austria - Market Research Report (2014-2029)

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry.

欧洲会议与展览组织行业的收入预计将在2024年及之前的五年内以7.2%的复合年增长率下降，降至304亿欧元。在此期间，收入的下降主要归因于COVID-19疫情对该行业造成的重大损害，因为会议和展览组织机构被迫临时关闭或以有限能力运营。自COVID-19疫情爆发以来，该行业已抵御了不利的经济逆风，通胀压力袭击欧元区，限制了对新项目的重大投资，加之企业情绪低迷。因此，预计到2024年，会议和展览组织的收入将下降1.5%。该行业的主要客户群体是商业企业，其参与如贸易展和会议等活动主要取决于其经济前景。在积极的消费氛围中，私人个体更有可能参加活动。这直接影响了公司作为参展商在贸易展上展示自身的吸引力。预计通胀压力将在2024年有所缓解，2023年末的积极迹象将加强商业和消费者情绪，从而有利于行业的发展。