Mastercard Audiences

Mastercard Audiences analyzes aggregated and anonymized consumer spending patterns to create standard or custom audience segments at the micro-geographic (i.e., Zip+4) level. Our customers can apply Audiences insights to their data sets to make those insights actionable. There are two types of Mastercard Audiences:

1. Mastercard Standard Audiences – Hundreds of off-the-shelf audiences based on aggregated and anonymized transaction data across different industries and including seasonal shopping behavior.
a. Some examples include:
- ZIP+4 - Online Food & Meal Delivery – Frequent Buyers
- ZIP+4 - Online Shoppers – High Spenders
- ZIP+4 - Likely to Be a Small Business – In Market
- ZIP+4 - Luxury Retailers – High Spenders
- ZIP+4 - Fast Fashion Apparel Buyers – High Spenders
- ZIP+4 - Big Ticket Shoppers (Online) – Frequent Buyers
- ZIP+4 - Affluent Shoppers
- ZIP+4 - Brick and Mortar Shoppers
- ZIP+4 - Luxury Travelers & Tourists

2. Mastercard Custom Audiences – Built-to-order audiences designed to a client’s specifications to align directly with their advertising strategy and based on layering the following attributes:
- Transactions (e.g., amount, frequency, offline vs. online)
- Date and Time (e.g., date range, time of day, weekend vs. weekday)
- Geography (e.g., country, state/province, DMA, city, region)
- Industry / Merchants (e.g., Merchant Category Codes (MCCs), custom aggregate set of industry merchants)

The delivery timeline for custom segments is typically 2-3 weeks.