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Research on the influence of five sense stimulation on consumer participation behavior

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DataCite Commons2025-07-25 更新2026-05-05 收录
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This study constructs a research on the impact of five sensory stimuli on consumer participation behavior based on the SOR model, and examines whether consumers will have a willingness to participate in agricultural product brands or rural cultural brands due to the five sensory stimuli.

提供机构:
Science Data Bank
创建时间:
2025-07-25
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