Footwear sales value in China 2012-2022

In 2022, China's footwear market reached a sales value of around 450.2 billion yuan in total. That year, China remained the largest footwear market in the world. Athletic footwear and non-sports footwear each made noteworthy contributions to the market. Athletic footwear market Athletic shoes are very popular in China, not only because they offer various functions, but also because they are comfortable to wear on a daily basis. Thanks to its practicality, running shoes have become the most preferable type of athletic footwear among Chinese consumers. China’s athletic footwear market has a very high concentration rate, with 10 leading companies occupying three fourths of the market. Of these, Nike has maintained its dominance for years. Non-sports footwear market The retail sales of non-sports footwear has remained stable, hovering around 200 billion yuan annually. Women’s shoes constituted a significant majority of the total sales of non-sports footwear and was expected to capture even more market share in the coming years. The largest non-sports footwear brand was Belle, which was also the only one to enter the list of 10 leading brands in China’s footwear market. Belle offers a diverse selection of fashion footwear at different price ranges to solidify its leading position.

于2022年，中国鞋类市场总销售额达到约4502亿元人民币。当年，中国继续保持着全球最大鞋类市场的地位。运动鞋类与休闲鞋类均对市场做出了显著的贡献。运动鞋类市场运动鞋在中国极为流行，这不仅是因为其多样化的功能，还在于其日常穿着的舒适性。得益于其实用性，跑步鞋已成为中国消费者最偏好的运动鞋类型。中国运动鞋类市场具有极高的集中度，前十家领先企业占据了市场四分之三的份额，其中耐克多年来一直保持其领先地位。休闲鞋类市场休闲鞋的零售销售额保持稳定，年销售额徘徊在2000亿元人民币左右。女鞋在休闲鞋类总销售额中占据了显著多数，并预计在未来几年中将进一步扩大市场份额。贝尔(Belle)作为最大的休闲鞋类品牌，也是唯一进入中国鞋类市场前十领先品牌的品牌，通过提供不同价格区间的时尚鞋履，巩固了其领先地位。