eCommerce Benchmark KPIs: Care Products in Mexico

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 85.6%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Care Products in Mexico also consist of an AOV of US$67.5, a discount rate of 12.8%, and a return rate of 4.8%.

至2023年，墨西哥护理产品电商基准关键绩效指标（KPI）包括：13.1%的加入购物车率、85.6%的购物车放弃率、1.9%的转化率，同时平均订单价值（AOV）为67.5美元，折扣率为12.8%，退货率为4.8%。