Digital ad spend growth in the U.S. 2024, by format

Based on the answers of U.S. ad investment decision makers, it was projected that connected TV (CTV) advertising budgets would increase by 14.5 percent in 2024 versus 2023, on average. CTV was expected to be the digital medium with the highest ad budget growth in 2024. Social media was forecast to ranks second, with a growth rate of 11.4 percent.

基于美国广告投资决策者的回应，预计2024年相较于2023年，联网电视（Connected TV，简称CTV）的广告预算将平均增长14.5%。CTV预计将成为2024年广告预算增长最快的数字媒介。社交媒体预计排名第二，其增长率为11.4%。