The Common Sense Census: Plugged-in Parents of Tweens and Teens in America, [United States], 2016

This report is based on a nationally representative survey of 1,786 parents of children age 8 to 18 living in the United States that was conducted from July 8, 2016, to July 25, 2016. The survey was administered by GfK, using their KnowledgePanel, a probability-based web panel designed to be representative of the population of the United States. The survey questionnaire was offered in English and Spanish. When asked about media use, parents were asked to think of media use from the previous day. When asked about their children, parents were asked to think of only one child in their family, chosen at random by a computer algorithm. A full explanation of the methodology, including definitions of the various types of media included in the survey and information on how time spent with media was measured and reported, is available in the report.