Mobile apps ranked by importance in Norway 2020

Facebook, together with Snapchat, ranked first in the list of mobile apps with highest perceived importance in Norway in 2020. The share of the respondents who reported to be using these two platforms were 20 percent. Next in the ranking were Instagram and Facebook Messenger, which were considered important by 16 percent and 12 percent of respondents, respectively. As of the first quarter of 2020, over 80 percent of Norwegians with Facebook profiles used the social network daily, while only three percent of them used it monthly or less frequently. Most downloads         A study conducted in 2020 found that Messenger was the second most downloaded networking app in the Apple App Store in Norway, right after Beer Buddy - Drink With Me!. In fact, Messenger was downloaded over 23 thousand times for that period. Facebook had 18.5 thousand downloads and thus, ranked second. In contrast, the most downloaded social app in Google Play Store was Tik Tok, with close to 74 thousand downloads that year. Snapchat and Beer Buddy came in second and third in the ranking with 22.9 thousand and 18 housand downloads. Social media apps in the Nordic countries        Overall, Facebook led as most popular daily used social media app in the Nordics over the period between 2016 and 2019. The app was used by over 60 percent of phone or smartphone users in 2019. Instagram and YouTube had 38 percent and 29 percent of respondents who used them, respectively.

Facebook 与 Snapchat 并列，位居 2020 年挪威民众感知重要性最高的移动应用排行榜首位。在受访者中，声称使用这两大平台的占比达到 20%。紧随其后的是 Instagram 和 Facebook Messenger，分别被 16% 和 12% 的受访者认为重要。截至 2020 年第一季度，超过 80% 的挪威 Facebook 用户每日使用该社交网络，而其中仅有 3% 的用户每月或更少频率地使用。在 2020 年进行的一项研究中发现，在挪威苹果应用商店中，Messenger 是下载量第二大的社交应用，仅次于“Beer Buddy - Drink With Me!”。事实上，该应用在研究期间下载量超过 23,000 次。Facebook 的下载量为 18,500 次，因此排名第二。相比之下，在 Google Play 商店中，下载量最大的社交应用是 TikTok，当年下载量接近 74,000 次。Snapchat 和“Beer Buddy”分别以 22,900 次和 18,000 次的下载量位列第二和第三。在北欧国家，社交媒体应用的整体情况如下：总体而言，Facebook 在 2016 年至 2019 年期间一直领跑北欧最受欢迎的每日使用社交应用，2019 年，该应用被超过 60% 的手机或智能手机用户使用。Instagram 和 YouTube 分别有 38% 和 29% 的受访者使用它们。