eCommerce Benchmark KPIs: Grocery in Malaysia

In 2023, next to an add-to-cart rate of 13.4%, a cart abandonment rate of 67.7%, and a conversion rate of 4.3%, the eCommerce Benchmark KPIs for Grocery in Malaysia also consist of an AOV of US$73.2, a discount rate of 11.5%, and a return rate of 3.4%.

至2023年，马来西亚杂货电商基准关键绩效指标（KPIs）中，除13.4%的加入购物车率、67.7%的购物车放弃率和4.3%的转化率外，还包括平均订单价值（AOV）为73.2美元、折扣率为11.5%，以及退货率为3.4%。