PSYTE™ United Kingdom Geodemographic Data - Sample

**Overview**
PSYTE™ UK Geodemographic Data classifies United Kingdom neighbourhoods based on socio-economic and population traits.

This sample data set covers the Reading area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire United Kingdom. Contact [e-mail] for more information on licensing the product.
**Use cases**
**Market Analysis**
Drive growth and increase revenue with more accurate decision-making, powered by a deeper level of context about the areas and demographics that are key for your business.
Save time and money by more efficiently leveraging your resources with deep customer insights that enable you to easily reach the right audiences and enhance engagement.
**360-Degree Customer View**
Deepen existing customer relationships and gain new, ideal customers by providing targeted services and products that are relevant and timely.

**Product details**
It segments UK's Output Areas (OAs) into 10 income-based groups and 40 neighbourhood types, using current Census data. Annually this product is updated to include an updated list of PreciselyIDs (PBKEY) showing all addressable locations in the UK allowing demographic data to be joined to each address. This results in ten main groups and 40 PSYTE™ UK geodemographic segments, each representing a subset of the UK population sharing similar attributes in terms of income, life stage, and other characteristics. An additional group and cluster cover OAs with fewer than 10 inhabitants, classified as not coded. The segmentation system provides cluster code assignments to about 239,000 OAs across the UK. This classification maximizes differences between clusters and similarities within them, providing a representative depiction of UK neighbourhoods. It serves as an effective tool for market analysis, customer behaviour interpretation, and successful marketing campaigns.

**Additional Insights**
https://help.precisely.com/r/p/PSYTETM-UK-Geodemographic-Data/pub/Latest/en-US/PSYTETM-UK-Geodemographic-Data-Product-Guide

https://www.precisely.com/data-guide/products/psyte-geodemographic-data-products