The Relationships Among Experiential Marketing, Customer Satisfaction and Consumer Behavioral Intention: The Study of Starbucks in China

Objective 1：Determine whether the experiential marketing dimensions applied at Starbucks in Shanghai have any effects on consumer satisfaction.
Objective 2: Determine whether the experiential marketing dimensions applied at Starbucks in Shanghai have some direct or indirect effects on consumer behavioral intentions that indicate their post-purchase tendencies.
Objective 3: Determine whether the consumer satisfaction has any effects on behavioral intentions of the consumers of Starbucks in Shanghai that indicate their post-purchase tendencies.
H1: Sense experience has a positive and significant effect on customer satisfaction.
H2: Feel experience has a positive and significant effect on customer satisfaction.
H3: Think experience has a positive and significant effect on customer satisfaction.
H4: Act experience has a positive and significant effect on customer satisfaction.
H5: High level of customer satisfaction has a positive and significant effect on repurchase intention.
H6: High level of customer satisfaction has a positive and significant effect on word of mouth intention.
H7: High level of customer satisfaction has a positive and significant effect on willingness to pay more intention.
H8: Low level of customer satisfaction has a negative and significant effect on complaint intention.