数智营销场景大模型编织数据
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依托开发者服务积累的海量数据以及自身在品牌营销领域沉淀的丰富经验、know-how、打造形成行业知识库，结合大模型学习能力，让大模型能够听得懂行话并使用行话输出它对品牌、消费人群的人文特征理解；同时使用编织技术，实现行业知识库和每日互动大数据标签特征库的打通，让大模型能够结合每日互动的数据能力，帮助品牌客户洞察细分人群的数据特征，并加速实现相似性扩量，智能定向高潜TA（是target的缩写，即目标人群的意思），即，提升TA浓度，将“对话式生成”的目标人群一键对接多种媒体平台，高效完成广告投放，大幅提升营销效能。在自研的每日治数平台上结合积累的 数据与品牌营销领域的丰富的行业知识，对大模型进行特定训练，形成个推定制的行业大模型， 1.通过个推自研编织技术将行业知识与个推大数据特征标签进行打通，生成行业标签-画像标签编织矩阵 2.通过用户及对应个推画像标签，通过编织矩阵预测生成用户行话标签 让大模型不仅能够理解用户的语言，还能快速输出匹配的洞察结果和人群方案，更精准地在每日互动流量池中进行相似人群的扩量。
Relying on massive data accumulated from developer services and its rich experience and know-how in the brand marketing field, an industry knowledge base has been established. Combined with the learning capabilities of large language models (LLMs), this enables LLMs to understand industry jargon and output interpretations of the humanistic characteristics of brands and consumer groups using such jargon. Meanwhile, weaving technology is employed to connect the industry knowledge base with Getui's daily big data label feature library, allowing LLMs to leverage Getui's data capabilities to help brand clients gain insights into the data characteristics of segmented consumer groups, accelerate similarity-based audience expansion, and intelligently target high-potential Target Audience (TA, short for Target, meaning Target Audience), i.e., increasing TA concentration. Seamlessly connect conversationally generated target audiences to multiple media platforms with one click to efficiently complete advertising campaigns and substantially improve marketing effectiveness. Conduct targeted training on LLMs using accumulated data and rich industry knowledge in the brand marketing field on Getui's self-developed Daily Data Governance Platform, thereby developing Getui-customized industry-specific LLMs: 1. Utilize Getui's self-developed weaving technology to connect industry knowledge with Getui's big data feature labels, generating an industry label-profile label weaving matrix 2. Predict and generate user industry jargon labels via the weaving matrix based on users and their corresponding Getui profile labels This enables LLMs to not only understand user language, but also quickly output matching insight results and audience solutions, and conduct more accurate similar audience expansion within Getui's traffic pool.
