Activity: Market Analysis - US

At Echo, our dedication to data curation is unmatched; we focus on providing our clients with an in-depth picture of a physical location based on activity in and around the point of interest (POI) over time. Our dataset empowers you to explore the cross shopping patterns from your visitors, by allowing you to dig deeper into consumer profiles, eliminate gaps in your trade area and discover untapped sites of action.

This sample of our Market Analysis solution helps you determine the geographical reach of your store or facility based on the brands or categories most visited by visitors that visit your specific POI. This empowers your location strategy.

This data is non-PII and GDPR-compliant.

Dataset Attributes Include:

- Echo POI ID
- POI Name
- Brand
- Echo Categorization
- NAICS Categorization
- Business Status
- Complete Address
- Lat/Long
- Geo H3 ID
- Parent Organization
- Stock Ticker
- Opening Hours
- Phone Number
- Website
- Date Range (Start and End)
- Footfall around POI
- Unique Visitors
- Visits
- Average Visits per Visitor
- Percentage Shared Visitors

Country Coverage:<br/>Our data is accessible in the following countries: France, Italy, Spain, Germany, United States, Great Britain, Belgium, Canada, Sweden, Mexico.

Additional Information:

- Understand the actual movement patterns of consumers without using PII data, gaining a 360-degree consumer view. Complement your online behavior knowledge with actual offline actions, and better attribute intent based on real-world behaviors.
- Echo collects, cleans and updates its footfall a daily basis. Normalization of the data occurs on a monthly basis.
- We provide data aggregation on a weekly, monthly and quarterly basis.
- Information about our dataset with regard to our country offering and data schema can be found here:

1) Activity Data Schema: https://docs.echo-analytics.com/activity/data-schema<br/>2) Activity Country Availability: https://docs.echo-analytics.com/activity/country-coverage<br/>3) Activity Methodology: https://docs.echo-analytics.com/activity/methodology

Echo's commitment to customer service is evident in our exceptional data quality and dedicated team, providing 360° support throughout the location data journey. We handle the complex tasks to deliver analysis-ready data sets to you.

搜集汇总

背景与挑战

背景概述

该数据集提供美国市场分析解决方案，包含兴趣点(POI)的消费者活动数据，如客流量、访问模式和共享访客比例等非PII属性，支持跨商店购物模式分析和位置策略制定。数据覆盖多个国家，每日更新并定期标准化，适用于消费者行为研究和商业决策。