Pedestrian Behavioral Data

SCCA Advisory Ltd in cooperation with its vendors and partners as well as its customers develops intelligent solutions for businesses in the retail, Malls, Hospitality, Tourism, entertainment, health, insurance and public sectors. 
Within this framework our company has established exclusive partnerships  with the leading industry technology companies ( Seeketing SA, Neoma Ltd)  certified in the areas of Proximity Marketing and Analytics.
Our Nodes or Beacons track the physical locations of mobile devices of end users and communicate targeted messages and marketing content videos, photos, loyalty coupons or offerings that have been provided by our customers.
At SCCA Advisory Ltd we connect the physical and digital worlds for our customers and contribute to their efforts to create better brand experiences on the go. Our solutions comply 100% with EU GDPR regulations and laws for private data protection.
Our differential advantage is that we identify uniquely and reliably and track over 80% of SP’s based on 2.4GHz, 2.5GHz or 5GHz  radio-frequency band transmissions solving the randomization problem, while at the same time our Nodes based  solution does not require any  application. In parallel we connect the digital behavior of the customer ( App ,Web)  with its physical presence in the zones in a unique way that leverages  omnichannel philosophy . Our technology provides data reliability, something that has been proven in several use cases over a large number of installations.
Based on existing installations and legal rights we can provide available anonymous data for customers in the fields of behavioral and footfall data , telematics in vehicle and location services data  and finally the new field of Telematics in Health data.

搜集汇总

背景与挑战

背景概述

该数据集由SCCA Advisory Ltd通过射频节点和光学传感器采集，覆盖欧洲及沙特阿拉伯地区行人行为数据，包含唯一访客统计、移动路径、停留时长等20余项属性，数据更新频率为每日一次，历史数据可追溯3年，严格遵循欧盟GDPR数据保护法规。