各地区客户对唇膏需求量数据

通过收集和分析各区域客户对唇膏消费相关数据，了解客户对唇膏的购买力水平和消费偏好，从而了解该产品是否畅销，从而为本行业的所有企业制定生产策略，更好地为用户提供个性化的商品和服务，对于高等级客户可每月1至2次与之沟通，对于中等级客户可每季度1至2次与之客户沟通，对于低等级客户可每半年1至2次与之沟通，从而制定更精准的生产营销策略。1.数据采集：采集各年各个客户对唇膏的相关交易数据。2.数据处理：对采集到数据进行分类、合并、累加，便于分析使用。3.算法加工：将处理后的数据进行需求量分析：需求指数P={a1（单笔最少订单数量）/b1（单笔最少消费额度）+a2（单笔最高订单数量）/b2（单笔最高消费额度）}*k，k为消费系数，客户归属于不同的经济区域k值不同，全国分为四大经济区域：东部地区、东北地区、中部地区和西部地区，按经验取值东部地区k值为1.1，东北和中部地区k值为1.15，西部地区k值为1.2。4、数据分类分级：根据计算出的需求指数P，将客户等级划分为“高、中、低”不同的类别和级别（200分及以上标记为“高等级”，150-200分区间内标记为“中等级”，150分及以下标记为“低等级”），帮助公司更好地理解客户。

This dataset is developed by collecting and analyzing regional customer consumption data related to lipsticks, with the objectives of understanding customers' purchasing power and consumption preferences for lipsticks, evaluating the market popularity of the product, providing reference for all enterprises in the lipstick industry to formulate production strategies, and delivering personalized products and services to users. Additionally, targeted customer communication schedules are formulated: 1 to 2 times per month for high-level customers, 1 to 2 times per quarter for mid-level customers, and 1 to 2 times every six months for low-level customers, so as to enable more precise production and marketing strategies.

The construction workflow of the dataset includes four main steps:
1. Data Collection: Collect transaction data related to each customer's lipstick purchases across all years.
2. Data Preprocessing: Classify, merge and accumulate the collected data to support subsequent analytical work.
3. Algorithm-based Demand Analysis: Perform demand analysis on the preprocessed data. The demand index P is calculated as: $P = left( frac{a_1}{b_1} + frac{a_2}{b_2}
ight) * k$, where $a_1$ refers to the minimum single-order quantity, $b_1$ refers to the minimum single-order consumption amount, $a_2$ refers to the maximum single-order quantity, $b_2$ refers to the maximum single-order consumption amount, and $k$ is the consumption coefficient. The value of $k$ differs across four major economic regions in China: Eastern Region, Northeastern Region, Central Region and Western Region. According to industry empirical values, $k$ is set to 1.1 for the Eastern Region, 1.15 for both the Northeastern and Central Regions, and 1.2 for the Western Region.
4. Data Classification and Grading: Divide customers into three categories based on the calculated demand index P: customers with a P value of 200 or above are marked as "high-level", those with a P value ranging from 150 to 200 (inclusive of 150) are marked as "mid-level", and those with a P value of 150 or below are marked as "low-level", to assist enterprises in better understanding their customer base.