PRODUCTIVITY IMPROVEMENT MODELS IN CONSTRUCTION PROJECT MANAGEMENT

The relevance of the research topic is due to the increasing complexity of construction projects, stricter requirements for deadlines, quality of work, as well as increased competition in the relevant industry. In the current conditions, traditional management methods often turn out to be ineffective, which leads to deadlines, budget overruns, and a significant decrease in the quality of construction.

The purpose of the study is to analyze and systematize ideas about modern models of productivity improvement in construction project management, as well as to assess their potential impact on key performance indicators of projects. Special attention is paid to the formulation of the author's view of the advantages and limitations of specific models.

The study revealed contradictions between the need to introduce innovative approaches to working with projects and the conservative practices that have developed in the industry. In addition, it is advisable to point out the discrepancy between the pace of development of digital technologies and the speed of their adaptation in the construction sector.

It is concluded that integrated models combining elements of flexible methodologies, digital developments, and Lean approaches are the most effective. The role of digital twins, predictive analytics, and blockchain in improving productivity in this area is particularly emphasized.