Dataset underlying the publication: The effect of trust on the choice for crowdshipping services

Stated preference data for analysing the effect of trust on the choice for crowdshipping services. The main objective of this research is to investigate to what extent the level of trust has a mediating role on the choice for crowdshipping services. An online survey was designed to collect the data. By using this choice data, hybrid choice model is employed.

本数据集为用于分析信任对众包配送（Crowdshipping）服务选择行为影响的陈述偏好数据（Stated Preference Data）。本研究的核心目标为探究信任水平在众包配送服务选择过程中所发挥的中介作用程度。本次研究通过设计线上调查问卷完成数据采集工作，并依托该选择数据采用混合选择模型（Hybrid Choice Model）开展分析。