Economic Factors Underlying the Unbundling of Advertising Agency Services
收藏NBER2008-09-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w14345
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资源简介：
This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a
提供机构：
美国国家经济研究局
创建时间：
2008-09-01
