Economic Factors Underlying the Unbundling of Advertising Agency Services
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This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a
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美国国家经济研究局创建时间：
2008-09-01
