Endowed and Created Resources Towards Ecotourism Competitiveness: Natural Protected Areas in Sarawak

This study investigates the impacts of endowed (natural resources, cultural heritage) and created resources (tourism infrastructure, activities) on ecotourism competitiveness in Malaysia, from the perspectives of domestic and international tourists. Data from 189 respondents were analyzed using WarpPLS 6.0. The results show that endowed resources positively impact ecotourism competitiveness, while created resources did not show a significant relationship.