Manitobans and Gambling II (2007) [Canada]

The Manitobans and Gambling II (2007) study was developed by the Manitoba Gaming Control Commission (MGCC), an organization responsible for ensuring that accurate information about gambling was available to guide responsible gambling initiatives in the province. The purpose of this survey was to obtain a comprehensive picture of adult Manitobans’ current gambling attitudes, awareness, knowledge and behaviours. This study is the second phase of the Manitobans and Gambling series, which began in 2004 and was conducted in three-year cycles (2004, 2007, 2010). This study gathers data with respect to: Demographic characteristics; Participation in gambling activities; Beliefs and knowledge of gambling myths; Definitions of responsible gambling; Ability to recognize problem gambling signs in people; Awareness of gambling education campaigns, and; Awareness of the MGCC and its purpose A representative, random sample of Manitoba’s population was developed and quotas were put in place to ensure accurate representation by gender and region. A total of 1,200 adults in Manitoba contacted by the Kisquared research firm participated in a telephone survey. The survey response rate was 29%. Responses are accurate within +/-3.12%, or 19 times out of 20. To compensate for a low response rate, weights derived from the 2001 Canadian Census were applied.