eCommerce Benchmark KPIs: Electrical Appliances in the Netherlands

In 2023, next to an add-to-cart rate of 8.6%, a cart abandonment rate of 64.7%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Electrical Appliances in the Netherlands also consist of an AOV of US$136.4, a discount rate of 8.4%, and a return rate of 6%.

于2023年，荷兰家电电子商务基准关键绩效指标（KPIs）除8.6%的加入购物车率、64.7%的购物车放弃率及3%的转化率外，还包括平均订单价值（AOV）为136.4美元、折扣率为8.4%，以及退货率为6%。