Attitudes towards grocery promotions in Great Britain 2014, by generation

This statistic shows consumer attitudes towards promotions when grocery shopping in Great Britain in 2014, by generation. Of millennial respondents (aged 22 to 30), 69 percent said they usually shop based on what is on promotion or special offer, compared to 50 percent of baby boomers (aged 48 to 60).

本统计数据显示了2014年英国消费者在超市购物时对促销活动的态度，按代际划分。在千禧一代受访者（年龄在22至30岁之间）中，有69%的人表示他们通常根据促销或特别优惠的商品进行购物，相比之下，婴儿潮一代（年龄在48至60岁之间）的比例为50%。