GapMaps Foot Traffic Data by Azira | Global Foot Traffic Data | Current and Historical | Privacy Compliant

GapMaps Foot Traffic Data uses location data on mobile phones sourced by Azira which is collected from smartphone apps when the users have given their permission to track their location. It can shed light on consumer visitation patterns (“where from” and “where to”), frequency of visits, profiles of consumers and much more. Businesses can utilise foot traffic data to answer key questions including: - What is the demographic profile of customers visiting my locations? - What is my primary catchment? And where within that catchment do most of my customers travel from to reach my locations? - What points of interest drive customers to my locations (ie. work, shopping, recreation, hotel or education facilities that are in the area) ? - How far do customers travel to visit my locations? - Where are the potential gaps in my store network for new developments? - What is the sales impact on an existing store if a new store is opened nearby? - Is my marketing strategy targeted to the right audience? - Where are my competitor's customers coming from? Foot Traffic data provides a range of benefits that make it a valuable addition to location intelligence services including: - Real-time - Low-cost at high scale - Accurate - Flexible - Non-proprietary - Empirical Azira have created robust screening methods to evaluate the quality of Foot Traffic data collected from multiple sources to ensure that their data lake contains only the highest-quality mobile location data. This includes partnering with trusted location SDK providers that get proper end user consent to track their location when they download an application, can detect device movement/visits and use GPS to determine location co-ordinates. Data received from partners is put through Azira's data quality algorithm discarding data points that receive a low quality score. For more information visit www.azira.com

搜集汇总

背景与挑战

背景概述

该数据集由Azira提供，利用智能手机应用获取的用户授权位置数据，生成全球人流数据，涵盖当前和历史信息，并符合隐私合规标准。它能够揭示消费者访问模式、频率和人口统计特征，帮助企业分析客户来源、竞争态势和营销策略。数据具有实时、低成本、准确等优势，并通过严格的质量控制确保数据可靠性。