Customer Value Migration

Amperity Customer Data Cloud helps companies turn raw customer data into a valuable data asset for running their business using AI to resolve identities and a suite of models to generate assets for any use case.

**Solution Overview**
Customer Value Migration (CVM) is a framework that the Amperity analytics team has created to help strategically segment customers by their value to a business.

The CVM framework segments customers based on **two key dimensions**:
1. How often customers transact (frequency)
2. How much customers spend when they do (average order value).

For the purpose of this solution accelerator, we will be looking at CVM through the lens of travel & hospitality. In the T&H industry, this framework translates seamlessly: frequency becomes `number of stays`, and average order value (AOV) becomes `average room rate` (ARR).

By combining number of stays and ARR, CVM captures the full spectrum of customer behavior—from how frequently guests engage with the brand to how valuable each of those engagements is. This dual-lens approach allows teams to distinguish between guests who stay often but spend little, and those who stay infrequently but spend a lot—insights that are often lost when looking at either dimension alone.

Establishing customer value segments across these dimensions enables the measurement of migration patterns—allowing you to assess which customers are rising, plateauing, or declining in value over time.

**To access the Solution Accelerator Notebook:**
1. Select "Get Instant Access" on the top right of the page
2. Click "Open"
3. Navigate to the top "amperity_value_of_identity" catalog
4. Click to the subtab "Other Assets" in the catalog
5. Clone the notebook
6. Navigate to the cloned notebook and click "Run all"

**[Sign up for a free trial](https://amperity.com/trial)** to run the solution accelerator on your own data and see how your brand can use Amperity to build robust unified datasets and durable customer profiles that support all of your brand’s use cases.

**Amperity Free Trial Includes:**
- **Support**: Dedicated support email to talk to experts, public user slack.
- **Demo Data:** No need for infosec, use a provided set of trial data
- **Guides and Docs:** Step-by-step instructions and videos to guide your trial

**With Amperity**:
**Amperity Customer Data Cloud**
- [Eliminate data silos](https://www.amperity.com): Seamlessly make your data in Databricks accessible to business users and downstream tools and systems with Amperity's bi-directional data share, while maintaining security & governance with Unity Catalog.
- [Enrich your lakehouse with unified customer data:](https://docs.amperity.com/reference/stitch_results.html) Automate identity resolution and unify profile data with an AI-powered toolkit, enriching your Lakehouse with customer profile data for further analysis and modeling.
- [Activate data anywhere:](https://docs.amperity.com/destinations.html) Activate data stored in Databricks with Amperity's reverse ETL to send enriched customer data to 200+ destinations.