Movable Ink Content Events (Demo)

This dataset comprises User-level Content Events from Movable Ink, detailing the context and engagement metrics of consumer interactions with campaign content. It captures data such as the variations clicked, the devices used, and the timing of interactions, enabling detailed insights into consumer behavior. This data is sourced directly from Movable Ink’s Studio platform and includes multiple event details: device type logs, content variation logs, interaction timing logs, and more. Whether you’re looking to tailor experiences, predict future behaviors, or optimize campaign strategies, our analytics and reports provides the scale, scope, and granularity needed to transform insights into action.

Datasets from Movable Ink reports are available to all Movable Ink Studio customers and can be utilized to experiment with personalizing marketing strategies, enhancing audience engagement, and leveraging data-driven insights from the Marketplace.

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All available report types are as follows:

- App Configuration Benchmarks
- Behavioral Pageview Counts By Day and Client Type (Movable Ink & Non-Movable Ink Events)
- Block Performance*
- Block and Target Performance & Revenue Analysis
- Block and Target Performance & Revenue Analysis (User-Level)*
- Campaign Event Log*
- Campaign Performance by Day
- Conversions by Day (Movable Ink & Non-Movable Ink Events)
- Conversions by Day and Client Type (Movable Ink & Non-Movable Ink Events)
- Dynamic vs. Fallback*
- Extra Data or Query Params (Aggregated)*
- Extra Data or Query Params (user-level)*
- High Level Block Performance
- iOS Engaged Users*
- Optimizer Variation by User*
- SMS Campaign Performance Report
- Usage

*Clients must elect to receive and report on user-level data. Contact Movable Ink to begin receiving user level data and generating these additional reports.

搜集汇总

背景与挑战

背景概述

该数据集是Movable Ink内容事件的演示版本，包含用户级内容事件，详细记录了消费者与营销内容互动的上下文、参与度指标（如点击变体、设备类型和互动时间），数据源自Movable Ink Studio平台。它可用于个性化营销策略、增强受众参与度，并支持通过分析报告将洞察转化为行动。