THE ROLE AND IMPORTANCE OF INSTAGRAM AND TELEGRAM BLOGGERS IN INFORMATION DISSEMINATION

This article examines the role and significance of bloggers operating on social media platforms such as Instagram and Telegram in information dissemination. It analyzes how bloggers are becoming alternative sources of information in the modern media space, as well as their influence on audiences, speed, and interactivity. The study also highlights both the advantages of blogging and the challenges related to information reliability, the spread of fake news, and adherence to professional journalism standards.