Rokt Conversions API

## Motivation

Close the loop to maximize campaign performance within Rokt.

Integrating high-quality purchase data with Rokt enables more accurate measurement of Rokt campaign performance. With reliable conversion data informing decisions, you’ll have the confidence to allocate budgets more efficiently and achieve better ROI from your spend on Rokt.

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## Expected Workflow

1. Install the Rokt Conversions API App in Snowflake
2. Configure settings and grants for the application and references to your Conversion data view.
3. Open a workbook; within the ROKT_CONVERSIONS_API application and in the CORE schema, run initialization command with your Rokt Account ID.

4. The app will then send conversion data to Rokt's API on an hourly cadence.

For the most detailed documentation, please see our public docs.

## Benefits

**Privacy**: Complete control over the data that is integrated with Rokt. Choose exactly what data you sync.

**Speed**: Enables a fully automated, high-frequency data exchange, helping Rokt's machine learning further optimize ad campaigns.

**Coverage**: Permits integration of events across all channels and devices, resulting in complete coverage for conversions across web, mobile, and in-store.

**Reliability**: As a server-to-server integration, a data warehouse integration is not susceptible to any interference by web technologies such as browser or ad blocking.

搜集汇总

背景与挑战

背景概述

该数据集通过Rokt Conversions API实现广告活动数据的高频自动化传输，支持跨渠道设备的事件集成，提供隐私可控、高效快速、全面覆盖和稳定可靠的数据交换服务。用户需在Snowflake中安装配置应用，即可每小时向Rokt API发送转化数据。