昆明地区公司平台客户价值评估数据

采集公司管理平台中昆明地区的数据，通过客户最后消费时间距离当前分析时间的天数（R）、最近一段时间消费频次(F)、最近一段时间消费金额(M)， 采用 RFM 模型对客户进行价值评级，实现精准化运营，通过对昆明地区客户价值管理，满足不同价值客户的个性化需求。并为同行业企业不同价值类型的客户个性化服务提供数据支持。数据加工：运用RFM模型结合“客户最后消费时间距离当前分析时间的天数（R）”、“客户最近一段时间消费频次(F)”和客户“最近一段时间消费金额(M)”的得分排名对客户进行一个综合排名，最终得出一个RFM总评分。 a.提取出最后消费时间距离当前分析时间（分析时间为2024年11月2日）的天数（R）、客户最近一段时间消费频次(F)和客户最近一段时间消费金额(M)进行分类，最近一次消费时间间隔最短的客户排在最上面。按照从1-5评分，前20%的客户获得5分，接下来的20%用户获得4分,再下来20%的客户为3分，再下来20% 的客户为2分，最后20% 的客户为1分。 b.根据客户最近一段时间消费频次(F)从高到底依次对用户进行分类，前20%的客户在用户活动频率的分数为5，以此类推。 C, 根据客户最近一段时间消费金额(M)，前20%的客户在消费金额的分数为5，以此类推。消费金额最少的20%客户则分数为1。 RFM得分=0.3*（R得分）+0.3*（F得分）+0.4*（M得分） 评分大于等于4分的为A级客户，大于等于3小于4的为B级客户，大于等于2小于3的为C 级客户，低于2的为D 级客户。

This dataset compiles data from the Kunming region within the corporate management platform. Leveraging three metrics—Recency (R, the number of days elapsed between a customer's last consumption and the current analysis timestamp), Frequency (F, recent consumption frequency), and Monetary (M, recent consumption amount)—it adopts the RFM model to grade customer values and enable precise operational management. Through customer value management in the Kunming region, this work meets the personalized demands of customers across different value tiers, and provides data support for peer enterprises to deliver personalized services targeting customers of various value types.

Data processing workflow: The RFM model is applied to generate a comprehensive customer ranking based on the score rankings of the three aforementioned metrics, ultimately deriving an overall RFM total score.
a. Extract the number of days between a customer's last consumption and the current analysis timestamp (November 2, 2024) (R), recent consumption frequency (F), and recent consumption amount (M) for classification. Customers with the shortest interval since their last consumption are ranked highest. Scores are assigned on a scale of 1 to 5: the top 20% of customers receive a score of 5, the subsequent 20% receive 4, the following 20% receive 3, the next 20% receive 2, and the bottom 20% receive 1.
b. Classify customers in descending order based on their recent consumption frequency (F). The top 20% of customers are assigned a score of 5 for their activity frequency, with the remaining groups following the same scoring rule.
c. Based on customers' recent consumption amount (M), the top 20% of customers receive a score of 5 for their consumption amount, while the bottom 20% with the lowest consumption amount receive a score of 1, adhering to the same grading logic.

The RFM total score is calculated using the formula: RFM Score = 0.3 × (R Score) + 0.3 × (F Score) + 0.4 × (M Score)
Customers are classified into four tiers: Grade A customers (score ≥ 4), Grade B customers (3 ≤ score < 4), Grade C customers (2 ≤ score < 3), and Grade D customers (score < 2).

搜集汇总

数据集介绍

特点

昆明地区公司平台客户价值评估数据是一个包含549条记录的企业数据集，采用RFM模型对客户进行价值评级，通过消费时间、频次和金额的得分进行综合排名，分为A、B、C、D四个等级，用于精准化运营和个性化服务。