Market share of the leading potato chip brands in the U.S. 2021/2022

Lay’s was America’s favorite potato chip brand by a wide margin in 2021/2022. Lay’s accounted for nearly 41 percent of the potato chip market. The next largest contenders were Ruffles and Pringles, with 18 and 13 percent share of the market, respectively. Frito Lay, the producers of both Lay’s and Ruffles, was the leading company in potato chips in 2018, with sales over five times greater than the next competitor. The company’s collection of potato chip brands control nearly 60 percent of the U.S. potato chip market. Frito Lay’s history Frito Lay is a subsidiary of Pepsico that mainly focuses on snack foods like potato chips. The company was formed in 1961 and merged with the Pepsi-Cola Company in 1965 to form Pepsico. Since then it has operated as a wholly-owned subsidiary of Pepsico. Lay’s consumers Recent estimates put the number of Lay’s consumers at over 160 million Americans, not counting the variations on the original flavor. Of those consumers, 136 million eat 1-3 bags of the chips a month, with 14 million eating eight or more bags.

在2021/2022年间，莱斯的品牌在美国家庭中占据了显著的竞争优势，成为最受欢迎的薯片品牌。莱斯品牌的市场份额高达41%，遥遥领先于其他品牌。紧随其后的是雷佛尔斯和普林格斯，分别占据了18%和13%的市场份额。作为莱斯和雷佛尔斯的制造商，百事旗下的菲多利公司在2018年成为了薯片市场的领军企业，其销售额是第二大竞争对手的五倍以上。菲多利公司旗下的一系列薯片品牌共同占据了美国薯片市场近60%的份额。

菲多利公司的发展历程
菲多利公司是百事公司的子公司，主要专注于生产如薯片等休闲食品。该公司成立于1961年，并于1965年与百事可乐公司合并，从而成立了百事公司。自那时起，它一直作为百事公司的全资子公司运营。

莱斯的消费者群体
根据最新的估计，莱斯品牌的消费者人数超过1.6亿美国人，尚未计入原味薯片的变体。在这其中，有1.36亿人每月食用1-3袋薯片，而1400万人每月食用8袋或更多。