平台会员使用塔斯丁点餐补贴数据集

构建快餐消费场景的精准补贴体系： 补贴发放机制 无消费门槛，完成任意金额消费即触发红包 红包金额适配快餐消费特点，设置小额现金 即时发放至用户账户，支持快速提现 数据记录维度 订单数据：订单号、实付金额、商品类型、门店位置 红包数据：红包金额、发放时间、提现状态 用户数据：消费频次、客单价水平、时段分布 核心评估指标 用户获取成本 = 补贴总金额 / 新增消费用户数 消费频次提升率 = 补贴后消费次数 / 基准期消费次数 客单价提升幅度 = 补贴后平均客单价 / 历史平均客单价Building a Precision Subsidy System for Fast Food Consumption Scenarios: Subsidy Distribution Mechanism No consumption threshold is set; a red envelope will be triggered upon completing any amount of consumption. The red envelope amount is tailored to the characteristics of fast food consumption, with small cash amounts configured. It is instantly disbursed to the user's account and supports quick withdrawal. Data Recording Dimensions - Order Data: order number, actual payment amount, product type, store location - Red Envelope Data: red envelope amount, distribution time, withdrawal status - User Data: consumption frequency, customer unit price level, time distribution Core Evaluation Indicators 1. User Acquisition Cost = Total Subsidy Amount / Number of Newly Acquired Consuming Users 2. Consumption Frequency Growth Rate = Number of Consumption Transactions After Subsidy / Number of Consumption Transactions in Baseline Period 3. Customer Unit Price Growth Margin = Post-Subsidy Average Customer Unit Price / Historical Average Customer Unit Price

搜集汇总

背景与挑战

背景概述

该数据集规模为8.13GB，每日更新，用于分析平台会员在塔斯汀点餐中的补贴使用情况，支持高频消费入口建设和下沉市场用户获取。数据集通过'消费即补贴'机制记录订单、红包和用户数据，旨在优化补贴策略并提升消费频次和客单价。