Viewership of live sports on TV in the U.S. 2023, by generation

Fans can follow their favorite sports, teams and podcasts in a variety of different ways, including live TV, internet and radio. In a survey conducted in October 2023, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. While 11 percent of Gen Z consumers watched live sports nearly daily, the share of millennials viewing sports on a daily basis amounted to 16 percent.

观众可以通过多种不同的方式关注他们喜爱的运动、球队和播客，包括现场电视、互联网和广播。在2023年10月进行的一项调查中发现，美国所有成年人中有13%几乎每天都会通过电视观看现场体育赛事。尽管11%的Z世代消费者几乎每天都会观看现场体育赛事，但每天观看体育赛事的千禧一代比例达到了16%。