eCommerce Benchmark KPIs: Global DIY

In 2023, next to an add-to-cart rate of 7.9%, a cart abandonment rate of 74.6%, and a conversion rate of 2%, the eCommerce Benchmark KPIs for the global DIY market also consist of an AOV of US$188.2, a discount rate of 9.4%, and a return rate of 8.5%.

于2023年，在全球DIY市场电商基准关键绩效指标中，除7.9%的加入购物车率、74.6%的购物车放弃率及2%的转化率之外，还包括平均订单价值为188.2美元、折扣率为9.4%以及退货率为8.5%。