B2C e-commerce sales in Chile 2010-2024

Estimates suggest that annual e-commerce sales in Chile will reach around 11.5 billion U.S. dollars in 2024, nearly doubling the pre-COVID-19 2019 figure. The most significant surge occurred the following year, with B2C e-commerce sales in the Latin American country rising by approximately 55 percent. A trend that's here to stayRather than replacing physical stores, digital shopping channels have become a complementary option for Chilean consumers. The number of digital shoppers in the country has rapidly increased, reaching approximately 8.7 million by 2024. As online shopping gains popularity, its segment is capturing an increasing share of sales in Chile. Forecasts indicate that B2C e-commerce will constitute 14 percent of total retail sales in Chile in 2023. Positioning in Latin AmericaChile held the fourth-largest e-commerce market share in Latin America in 2023, accounting for about 6.3 percent of regional e-commerce revenues. However, its position is gradually improving, with an estimated online shopping growth rate of more than 26 percent in 2023, behind Brazil, Mexico, and Argentina.

据预测，智利年度电子商务销售额将于2024年达到约115亿美元，几乎是COVID-19疫情前2019年水平的两倍。最显著的增长发生在次年，拉丁美洲国家的B2C电子商务销售额增长了约55%。这一趋势将持续存在，而非取代实体店铺，数字购物渠道已成为智利消费者的一种补充选择。该国的数字购物者数量迅速增加，到2024年约达870万人。随着在线购物日益流行，其市场份额在智利逐渐扩大。预测显示，到2023年，B2C电子商务将占据智利总零售销售的14%。在拉丁美洲市场的定位方面，智利在2023年占据了拉丁美洲第四大电子商务市场份额，约占区域电子商务收入的6.3%。然而，其地位正在逐步提升，预计2023年在线购物增长率将超过26%，仅次于巴西、墨西哥和阿根廷。