Share of spending for selected purchasing categories in India in 2019, by channel

In 2019, as many as 99 percent of customers purchased staples offline in India. For leisure travels and order-in food purchases the spend between online and offline channels is more balanced with almost a fifty-fifty distribution.

2019年，高达99%的消费者在印度线下购买日用品。就休闲旅行及外卖食品购买而言，线上与线下渠道的支出比例相对均衡，呈现出近乎五五开的分布。