Demand for in-app purchases in mobile apps - A difference-in-difference approach

Data (normalized) on number of daily users, conversion rate (nr of purchases/nr of users) and videos (nr of rewarded videos/nr of users) for five games on six European markets surrounding Apple adjustment of pricing tiers in August 2021. Replication file for some of the key results in Enache, Friberg, Wiklander, 2023, "Demand for in-app purchases in mobile apps - A difference-in-difference approach" in International Journal of Industrial Organization.

本数据集包含2021年8月苹果公司调整定价层级前后，六个欧洲市场中五款游戏的每日用户数量（规范化）、转化率（购买次数/用户数量）以及视频播放数量（奖励视频播放次数/用户数量）等数据。该数据集是对Enache, Friberg, Wiklander于2023年在《国际产业组织杂志》发表的“移动应用内购需求——双重差分法”一文中部分关键结果的复刻文件。