Consumer Data
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Data Axle’s Consumer Database compiles information from over 90 sources, including telco feeds, real estate data, and voter registration lists, among others. The database covers all active consumers in the US at individual, household, and neighborhood levels, with 272M+ individuals and 162M families. The data is updated monthly and available offline, online, and through API. It includes extensive demographics, interests, and contact information, making it suitable for various marketing purposes. Use Cases Here are just a few ways that you can leverage Data Axle’s Consumer Database Targeting - Use desired demographic criteria to identify a list of consumers - Create an account list of individuals to onboard and target for lead generation, cross-selling, up-selling, and reducing churn - Target individuals with a higher likelihood of exhibiting specific behaviors, belonging to certain socioeconomic statuses, having particular interests and hobbies, or frequently purchasing specific products. Enrichment - Improve the effectiveness of your outreach by adding more demographic elements to your existing customer list, enabling you to customize your messaging to align with their interests. - Validate first-party data, remove duplicates, and update outdated information for clean and accurate data Intelligence - Enhance audience segmentations, models, etc. using lifestyle, interests, and behavioral information - Target customers when they have a higher intent to purchase - Use data for reference purposes, such as finding relatives for family tree research. Product Integration - Feed data into your products - Feed downstream applications Firmographic Enhancement - Add business information to your consumer file - Data Axle is the only company that compiles both consumer and business databases at scale Data Quality We understand the importance of reliable and accurate data for your business's growth. That's why Data Axle invests over $20 million annually and employs more than 300 full-time researchers to ensure that our records are up-to-date and accurate. The Consumer Database undergoes monthly audits by the Quality Assurance team before release to customers. Any data elements that vary by 5% or more from the previous month are analyzed for appropriateness. Data Axle periodically hires a third party to audit a representative sample of the database for accuracy, and the third party sets the criteria for the sample data. Data Axle complies with data protection laws by processing data through multiple DMA privacy sources, including the Do Not Mail, Do Not Call, and CAN-SPAM lists, as well as proprietary deceased suppression files and self-reported consumer email opt-outs. The process is automated through the OnePass system and can be configured to meet client-specific business rules. The privacy standards are audited by a dedicated quality assurance team. *See our Business Data and B2C Link listings for more information
Data Axle消费者数据库（Data Axle Consumer Database）整合了来自90余个数据源的信息，涵盖电信数据源、房地产数据、选民登记名册等诸多来源。该数据库覆盖美国所有活跃消费者，涵盖个人、家庭及社区三个维度，包含超2.72亿个体用户与1.62亿家庭用户。该数据每月更新，支持离线、在线及应用程序接口（API）三种获取方式。数据库包含丰富的人口统计信息、兴趣偏好与联系信息，可适配各类营销场景需求。 应用场景 以下仅列举部分可借助Data Axle消费者数据库实现的应用方向： 定向营销 - 基于预设人口统计特征筛选目标消费者名单 - 创建精准用户名单，用于新用户入驻、潜在客户开发、交叉销售、升级销售及降低客户流失率 - 定向触达具备特定行为倾向、特定社会经济地位、特定兴趣爱好，或高频购买特定商品的用户群体 数据补全 - 通过为现有客户名单补充更多人口统计维度信息，优化触达效果，实现定制匹配用户兴趣的营销话术 - 验证第一方数据，清除重复条目并更新过时信息，以获得干净准确的数据集 智能洞察 - 借助生活方式、兴趣偏好与行为信息优化受众细分、模型构建等工作 - 在用户购买意向较高的节点进行精准触达 - 可作为参考数据使用，例如用于家谱研究中的亲属查找 产品集成 - 将数据接入自有产品 - 为下游应用提供数据支持 企业信息补全 - 为消费者档案补充企业相关信息——Data Axle是目前唯一一家可规模化整合消费者与企业数据库的企业 数据质量 我们深知可靠精准的数据对企业发展的重要性，因此Data Axle每年投入超2000万美元，并雇佣300余名全职研究人员，以确保数据记录的时效性与准确性。 该消费者数据库在向客户发布前，需经由质量保证（Quality Assurance）团队开展月度审核。若任一数据项与上月数据偏差达5%及以上，团队将对其合理性进行专项分析。 Data Axle会定期聘请第三方机构对数据库的代表性样本进行准确性审核，且样本选取标准由第三方机构制定。Data Axle通过整合多个直接营销协会（DMA）隐私数据源处理数据，以符合数据保护法规要求，这些数据源包括禁邮名单、禁呼名单、CAN-SPAM法案相关名单，以及专有逝者抑制文件与消费者自主申报的邮件退订信息。该流程通过OnePass系统实现自动化，并可根据客户的特定业务规则进行配置。隐私标准需经由专属质量保证团队审核。 *如需了解更多信息，请查阅我们的企业数据与B2C链接列表。
