Quantifying Brand Loyalty: Evidence from the Cigarette Market
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We exploit a quasi-experiment created when New York State began in 2011 to tax cigarettes sold on Native American Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of premium-brand cigarettes, while Native brands were still
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美国国家经济研究局创建时间：
2021-04-01
