Musikalske lydlogoers DNA

Anders Bonde and Kim Bang Musikalske lydlogoers DNA. (The DNA of musical sound logos). The article specifically focusses on sound logos or rather melody logos, i.e. melodical figures that are used as signature for specific brands, and in this way create a musical counterpart to visually animated logos (Bronner, 2004, p.39). Recent examples from businesses in Denmark with specifically designed melody logos comprise SKAT, Dyrup, Børsen, Svendborg Kom¬mune, Q8, Vestas, Danske Spil, Fakta, Nordea and Louis Nielsen. Correspondingly, a handful of sound branding firms have been established in Denmark, such as Soundbranding (formerly Audio Management), Sonic Minds (formerly Sonic Branding®), and Audiowise. They all specialize in the production of musical sound identities, including melody logos.